A business blog is one of the best and most cost-effective ways to promote your company. If done correctly, it can increase traffic to your site, increase sales, establish your authority in your industry, and help you reach new markets. Many small businesses have yet to see the value of this tool. There are many valid reasons for this, from a lack of time to write blog posts to a lack of ideas for quality posts. These are my top tips to help you build a successful business blog.

Create for your customers

Your blog is not for you, just like your website. Your customers will be your blog, so make sure you write for them. Your blog should either solve a problem or offer new insights into your industry.

Plan your content

Small businesses often cite a lack of ideas and time as the main reasons they don’t have a blog. You can develop enough ideas to keep it going for weeks or even months with a little planning.

You can answer your customers’ most common questions by writing blog posts. You could, for example, write a blog about what to look out for when buying a diamond.

Google Adwords keyword tool is another way to find keywords phrases people use to search for your services. Once you have identified the keyword phrase, it could be your blog title. This is a quick and easy way to drive traffic to your blog and let the world know about your services. The jeweller’s blog title would then be “How to Buy a Diamond” based on keyword volume research using Google’s keyword tool.

Create value content

Your readers will be satisfied if you provide them with valuable content. This is how your website can be considered an authority in your field. If you provide valuable content to your readers, they will return to you and part with their money.

A blog writing service can help you if time is tight or your writing skills are lacking. These services do exactly what they say: They will create your blog to satisfy your customers and drive sales.


There are many opinions on the frequency of blog updates. It would be best if you aimed for a frequency you can maintain. It doesn’t matter if you do it weekly or fortnightly. Consistency is key. It would be best if you didn’t abandon a blog halfway through.

Search engines love fresh content. The more often you update your blog and, by extension, your site’s website, the higher your website will rank in search engine results and gain visibility to your target customers.

Create your blogging style

Blogs should be casual and informal. Let your blog reflect your company’s human side. It would be best if you gave it personality. Keep the sales pitch to a minimum. People will respond more positively to your messages and be more inclined to purchase your services.

Word count

A blog post should not exceed 400 words. You can serialize your blog post if it is longer than that. People often scan web content, so make sure every word counts.


Your blog may not be getting comments, but that does not necessarily mean it is not being read. Consider how many articles or blogs you have read. Are you a commentator? Many people don’t. You will, however, find more comments as your readership grows.

Make your blog shareable.

Your blog is the lifeblood of the internet. Make it easy for readers to share your blog by creating links. This is done by using share icons. These icons are for social networks (see the example). They make it easy to share your posts and drive traffic to your site.

Check your blog’s performance.

It would help if you had web stats software to evaluate the performance of your website. The most widely used one is Google Analytics. It is free and takes only minutes to set up. As you add more content to your blog over time, you will get a better idea of how people find it and, most importantly, which posts are popular to know what kind of content is being read.

A business blog has many benefits. These tips will help you create a blog that promotes your company.

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